HOW IT ALL BEGAN
The ephemerality of results and the glass ceiling
With over twenty years of experience in graphic design under my belt: from raster and vector to 3D and motion. In my case, it was almost never just drawing "for the soul"—only harsh commercial reality with strict deadlines and manager oversight. Over time, the magic of creating visual imagery inevitably turns into a conveyor-belt routine. You clearly realize you've hit a solid glass ceiling, and every new workday becomes merely a technical repetition of what you've already done hundreds of times before.
The most depressing factor in this profession was the absolute ephemerality of the results of my labor. A meticulously balanced composition of a promotional flyer lives only until it reaches the nearest trash can, and a beautiful social media post rapidly sinks into an endless information feed. Posters, packaging, short video ads—all of these are commercial one-offs. I developed a persistent feeling that I was engaged in creating an attractive but fleeting shell with a shelf life measured in hours.
Thus, the need to move forward and create something greater, flexible, and functional matured. I didn't plan to radically break my life and leave for alien fields—I wanted to stay in my element, at the same desk, but radically expand my coordinate system. The realization came that all my accumulated visual baggage should no longer be the final destination. It can and must become a powerful auxiliary tool for engineering and constructing my own long-lasting software mechanisms.